Master of Business Administration

Marketing

The Marketing program is designed for those who currently work in marketing, advertising, or public relations.

In addition to the core MBA courses of the program, you will explore specific issues that confront marketing managers on a daily basis and study the various marketing functions within a company.


Course
Number


Course Title

Credit
Hours
MARKETING MAJOR - 20 HOURS
BUS 660 The Marketing Environment 4
BUS 664 International Marketing 4
BUS 666 Marketing Research 4
BUS 667 Promotional Management 4
BUS 668 Distribution Management 4
BUSINESS REQUIREMENTS - 33 HOURS
BUS 572 Human Resource Management 4
BUS 609 Graduate Seminar 1
BUS 615 Human Behavior Management of Organizations 4
BUS 630 Accounting for the Contemporary Manager 4
BUS 640 The Financial Environment 4
BUS 650 The Economic Environment 4
BUS 678 Research and Statistics for Managers 4
BUS 690 Strategy in a Global Environment 4
MIS 511 Management Information Systems 4
ADDITIONAL MAJOR OPTIONS
ACCOUNTING MAJOR - 16 HOURS
BUS 631 Taxation 4
BUS 634 Non-Profit Accounting 4
BUS 635 Global Accounting 4
BUS 642 Financial Accounting 4
BUSINESS INTELLIGENCE MAJOR - 16 HOURS
MIS 526 Fundamentals of Business Intelligence 4
MIS 531 Database Design and Management 4
MIS 624 Data Warehousing 4
MIS 626 Decision Support and Dashboarding 4
FINANCE MAJOR - 16 HOURS
BUS 641 Money and Banking 4
BUS 642 Financial Accounting 4
BUS 643 International Business Finance 4
BUS 645 Public Finance 4
HEALTH CARE MANAGEMENT MAJOR - 16 HOURS
BUS 750 Healthcare Programs and Policies 4
BUS 752 Healthcare Administration 4
BUS 753 Quality Management in Healthcare Organizations 4
BUS 758 Health Law and Ethics 4
HUMAN RESOURCES MANAGEMENT MAJOR - 16 HOURS
BUS 571 Compensation and Benefits 4
BUS 573A Labor Relations and Conflict Resolution 4
BUS 574A Strategic Organizational Development 4
BUS 576A Employee Staffing and Development 4
INFORMATION SYSTEMS MAJOR - 16 HOURS
MIS 521 Information Systems Project Management 4
MIS 531 Database Design and Management 4
MIS 541 Data Communications and Networking 4
MIS 611 System Analysis and Design 4
LEADERSHIP MAJOR - 16 HOURS
BUS 685 Dynamics of Leadership 4
BUS 686 Leadership Theory and Practice 4
BUS 688 Profiles in Leadership 4
BUS 689 Team Leadership and Group Dynamics 4
    QUARTER HOURS REQUIRED FOR GRADUATION 53
Share