Bachelor of Business Administration

Bachelor Degree in Marketing

As a Marketer, you provide the link between businesses that have goods and services to sell and customers who want to purchase them. Your marketing degree can lead to a variety of careers — marketing management, marketing research, personal selling and sales management, retail merchandising and management, or promotional strategy and management.

Working towards your Bachelor Degree in Marketing, you will:

• Gain a solid background in the concepts of marketing and business.
• Study the full range of marketing activities, including research, strategic planning, product development, sales management, and marketing communications.
• Participate in active learning and demonstrate an understanding of basic business principles using case studies and business simulations.
• Use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations.
• Develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations.

Accreditation/Approval/Certification Status
External peer review is the primary means of assuring and improving the quality of higher education institutions and programs in the United States. This recognition is accomplished through program accreditation, approval or certification.

The Marketing Program is accredited through the International Assembly for Collegiate Business Education.