Bachelor Degree Marketing Bachelor of Business Administration Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in this program will participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management. Baker Online is continually updating programs to meet the required demands of the job market. For individual and up to date course information, please call us at 1-800-469-3165 or complete a request for information. MAJOR CORE - 53 HOURS MGT 231 Small Business Management 4 MKT 201 Sales 4 MKT 202 Advertising 4 MKT 215 Applied Marketing 4 MKT 221 Internet Marketing 4 MKT 291 Marketing Seminar 4 MKT 312 Consumer Behavior 4 MKT 401 Marketing Research 4 MKT 402 Advertising Management 4 MKT 412 International Marketing 4 MKT 421 Marketing Management 4 WRK 218 Work Experience Project 4 WRK 291B Professional Career Strategies 1 SELECT 1 COURSE FROM THE FOLLOWING: MGT 114 Customer Service 4 MGT 241 Business Success Seminar 4 BUSINESS CORE - 40 HOURS ACC 121 Fundamentals of Accounting I 4 ACC 122 Fundamentals of Accounting II 4 ECN 201 Principles of Macroeconomics 4 ECN 202 Principles of Microeconomics 4 FIN 101 Personal Finance 5 FIN 301A Principles of Finance 4 LAW 211 Business Law 4 MGT 101 Introduction to Business 4 MKT 111B Principles of Marketing 4 MTH 401 Statistical Methods 4 GENERAL EDUCATION CORE - 72 HOURS ELECT 111A Scientific Inquiry Elective 4 ELECT 121A Communication Competence Elective 4 ELECT 131A Global and Cultural Perspectives Elective 4 ELECT 131B Global and Cultural Perspectives Elective 4 ELECT 141A Personal and Social Environments Elective 4 ELECT 141B Personal and Social Environments Elective 4 ENG 101 Composition I 4 ENG 102 Composition II 4 HUM 401A Philosophy of Ethics 4 INF 111 Information Systems Theory 2 INF 112 Word Processing 2 INF 113 Electronic Spread Sheets 2 INF 114A Introduction to Database Applications 2 MTH 111 Introductory Algebra 4 MTH 112 Intermediate Algebra 4 SOC 321 Cultural Diversity 4 SPK 201 Oral Communication 4 WRI 115 Workplace Communication 4 SELECT 1 COURSE FROM THE FOLLOWING: PSY 101 Human Relations 4 PSY 111 General Psychology 4 SELECT 1 COURSE FROM THE FOLLOWING: SPK 205 Oral Interpretation of Literature 4 SPK 211 Group Dynamics 4 SPK 401 Presentational Speaking 4 SELECT 1 OF THE FOLLOWING MINORS: FLEX-STUDIES MINOR* - 24 HOURS FLEX 1 Flex Studies 4 FLEX 2 Flex Studies 4 FLEX 3 Flex Studies 4 FLEX 4 Flex Studies 4 FLEX 5 Flex Studies 4 FLEX 6 Flex Studies 4 MANAGEMENT MINOR - 24 HOURS MGT 211 Management and Supervision 4 MGT 212 Human Resources Management 4 MGT 222 Management Seminar 4 MGT 301 Organizational Behavior 4 SELECT 1 COURSE FROM THE FOLLOWING: MGT 250 Conflict Management 4 MGT 401 Labor Management Relations 4 SELECT 1 COURSE FROM THE FOLLOWING: MGT 431 Strategic Management 4 MGT 442 Global Management 4 PROJECT MANAGEMENT MINOR - 24 HOURS PPM 301 Project Management 4 PPM 311 Project Planning 4 PPM 321 Negotiation Strategies 4 PPM 401 Project Cost and Budget Management 4 PPM 411 Leading Project Teams 4 PPM 421 Contracting and Procurement for Project Managers 4   CREDIT HOURS (QUARTER HOURS) REQUIRED FOR GRADUATION 189 *The Flex-Studies minor is designed for students who would benefit by developing a special minor more closely related to their previous educational experience. Students choosing this option must first consult the Registrar's Office for assistance in developing a Flex-Studies minor compatible with their bachelor degree major. All Flex-Studies minors must be approved by the dean. Baker Online is continually updating programs to meet the required demands of the job market. For individual and up to date course information, please call us at 1-800-469-3165 or complete a request for information.